Eyewear Collections

Your frame says a lot about you. That's why we curate our collection for a range of needs and aesthetics. Sourcing global brands for craftsmanship, quality and style, we hand-pick each frame with you in mind.

Choosing the right frame is important. We want you to smile when you put it on.

For more information on our eyewear expertise, please see the links below:

Spectacle lenses


Children's eyewear

Adelaide exclusives


LINDBERG eyewear tells the world that you subscribe to a different way of thinking. You have a connoisseur's appreciation of exceptional design and high quality materials. Innovative Eye Care is continually updating our LINDBERG stock. Our practice currently carries selected models from the Spirit Titanium, N.O.W. Titanium, Air Titanium Rim, Strip Titanium 9700, 9800 and 9900, as well as Acetanium collections. Click this link to view these collections on the LINDBERG website.

Why we love LINDBERG

LINDBERG the brand was designed by a Danish Optometrist in the 1950's and has been developing exponentially ever since. Every frame is a statement about aesthetics, technical innovation and impeccable craftsmanship.

  • Avant-garde and timelessly elegant
  • Pure titanium
  • Ultra light weight

Face A Face

Designed in France, Face A Face began in 1995 and is hand-crafted using Mazzucchelli acetate, a painstaking process that ensures the highest quality. Inspired by architecture, paired with the latest fashion trends, Face A Face is designed to amplify each individual personality through these masterpieces. To view their frame collections, follow this link.

Why we love Face A Face

Mazzucchelli acetate is hand-made using 80% cotton, often meaning your frames colour is one of a kind. For someone that wants to stand out in the crowd, these frames will have people stopping you in the street.

  • French design
  • Wearable art
  • Exquisite designs that convey opulence

John Lennon

John Lennon pulled off the feat of transforming his simple frame into an iconic design, making his little round glasses the John Lennon frame. Far from restricting itself to circular shapes, the collection explores other forms without ever losing the essence of the ‘John Lennon’ style.

Why we love John Lennon

These frames bring the feeling of nostalgia into our collectionb. The frames are perfect for those who are after a touch a eccentricity in their frames.

  • Modern takes in retro styles
  • Iconic and timeless
  • Perfect for high myopes

Woodville exclusives

Dana Buchman

Dana Buchman has been at the helm of her eponymous brand for two decades, creating clothes for the real women of the world who run businesses, families and communities. Her designs are worn by philanthropists, politicians, businesswomen and celebrities.

Why we love Dana Buchman

Designed in New York, these frames are for the contemporary woman in her 30s and above. They reach a delicate balance between maturing needs and effortless sophistication.

  • Elegant conservatism and sophistication
  • Classic feminine styles
  • Affordable fashion

Nicola Finetti

Italian born designer Nicola Finetti who is now one of Australia's most enduring design talents, brings his flair for design to eyewear. The modern collection of sophisticated eyewear stands out above the crowd with its modern but subtle detailing and design. The collection remains true to Nicola's philosophy of expressing one's individuality through unique fashion.

Why we love Nicola Finetti

These frames are like a breath of fresh air. The Nicola Finetti collection conveys non-conventional beauty and the application of complex structure upon minimal forms. A graceful range for those looking for a touch of elegance.

  • Italian-Australian design, bringing two spheres of fashion together
  • A range of styles in various materials
  • Functionality without compromising fashion

Adelaide & Woodville brands


Prodesign brings the essential spirit of Danish design and lifestyle values to the global eyewear market. After 30 years of solid experience with a customer base now measured in the thousands, Prodesign is both an experienced, well-established eyewear manufacturer and a modern, forward thinking company. Innovative Eye Care stocks select models from its Danish Heritage collection, including frames with clip-ons.

Why we love Prodesign

The designs are thoughtful, clean and creative. Each frame is painstakingly crafted to suit different facial shapes. They are tumbled with wood or stone and polished for a beautiful tactile finish.

  • Danish design
  • Perfectly balances artistry and functionality
  • Bold colours in classic shapes


Stepper is the hallmark for quality eyewear across the globe, combining innovative manufacturing techniques with a detailed design process to ensure great comfort. Superior materials such as Titanium are used in a wide range of styles.

Why we love Stepper

It's no surprise this is one of our best-selling ranges – they're a solid and honest choice. Our customers comment on the durability and comfort, time and time again.

  • 100% corrosive-free titanium
  • Classic conservative styles
  • Hypoallergenic


A combination of lightness and technology for immediate comfort, Lightec optical frames and sunglasses are made entirely from stainless steel, with an exclusive screwless flex hinge system.

Why we love Lightec

These are designed for the technically-minded. Crafted from stainless steel and fitted with screwless hinges, the brand is passionate about the aesthetics of innovative assembly and the reliability that follows this.

  • French design by Morel Lunettes since 1880
  • Screwless flex hinge system
  • Geometrical style and superior quality

Kensie Eyewear

The Kensie designers take the latest trends and put a Kensie spin on them, ensuring a frame that is fashionable, wearable and affordable. It’s runway style at street savvy prices.

Why we love Kensie

If you have a high prescription, chances are you've struggled to find a frame that doesn't compromise on style. This is where Kensie eyewear comes to the rescue. Small eye sizes mean we can accomodate complex scripts with ease.

  • Classic frame shapes for a narrower face
  • Affordable prices without compromising on style
  • Colourful and durable

Visit us at Hutt Street or Woodville to see our full range of eyewear. We'll give you expert advice and a second opinion while you're making your choice.

Also see our collection for children.